Case Study: Boomerang Commerce transitions from Marketo to Pardot with Simplus

Boomerang Commerce transitions from Marketo to Pardot before license expiry with Simplus

Boomerang Commerce, a fast-growing enterprise SaaS company, needed to transition from Marketo to Pardot due to dissatisfaction with their current platform. With their Marketo license about to expire and recent staffing changes creating a tight timeline and a lack of trained personnel, they faced a significant challenge. They engaged Simplus for a complete Pardot implementation and to migrate all of their existing marketing collateral.

Simplus executed the implementation on a tight schedule, focusing on transitioning marketing collateral, data, and process mapping before the license expired. They also provided necessary training to the new team to ensure they could take over the new system. As a result, Boomerang Commerce was able to benefit from the capabilities of Pardot and its native integration with Salesforce.

Boomerang Commerce