Case Study: TRX grows retention revenue and returning customer sales with Simplistic

TRX grows retention channel revenue 20% YoY with Simplistic

TRX, a globally recognized fitness equipment company, faced the challenge of converting its large base of one-time buyers into long-term, engaged customers who would purchase across its expanded catalog of physical products, digital subscriptions, and accessories. To address this, they partnered with the eCommerce agency Simplistic to rebuild their retention foundation and leverage cross-sell and upsell strategies.

Simplistic rebuilt and optimized Klaviyo email flows and launched a new SMS marketing program with targeted automations. They executed coordinated cross-sell strategies and implemented advanced customer segmentation. These efforts resulted in a 20% year-over-year growth in retention channel revenue, an 88% YoY increase in SMS attributed revenue, and a 38% YoY increase in returning customer revenue.

TRX