Case Study: Peluva, Twillory, and Sproos Drive $9.5M in Klaviyo Revenue with Simplistic

Peluva, Twillory, and Sproos drive $9.5M in attributed revenue with Simplistic

Simplistic helped three ecommerce brands—Peluva, Twillory, and Sproos—overcome their retention challenges using Klaviyo. Peluva needed to build a structured retention program to capitalize on its passionate audience, Twillory required an email program built for its existing scale, and Sproos needed a lifecycle architecture to keep pace with its rapid growth.

The vendor implemented a comprehensive Klaviyo strategy featuring a dynamic welcome architecture, integrated SMS, and a full abandon cart ecosystem. This solution delivered a combined $9.5 million in attributed revenue over 12 months, with email and SMS accounting for a significant percentage of each brand's total store revenue. Simplistic built a powerful and automated revenue channel for all three brands.

Peluva, Twillory, and Sproos