Case Study: Glow Recipe boosts conversion rates with Simplistic's Shopify Plus CRO redesign

Glow Recipe boosts conversion rate 16% with Simplistic

Glow Recipe, a skincare brand focused on fruit-forward formulas, faced challenges in converting its high mobile traffic into sales. The customer experienced significant drop-off on mobile devices and had no structured system for A/B testing to address these conversion gaps. Their strategic Kit Builder tool also had friction that was costing them sales. They partnered with the vendor Simplistic for a conversion rate optimization system.

Simplistic implemented a systematic testing cadence and executed targeted experiments to optimize the mobile UX and redesign the Kit Builder. This solution led to significant conversion gains, including a 10% average monthly conversion rate increase and a 16% conversion rate lift year-over-year. The program delivered continuous month-over-month improvements, successfully turning more visitors into customers.

Glow Recipe