Case Study: Nicolas achieves real-time, targeted store support and improved customer experience with SimpliField

Nicolas - Customer Case Study

Nicolas, a wine merchant network with 510 stores in France and 38 abroad, needed a way to monitor and support the performance of its large, decentralized retail network. With seven regional sales managers visiting stores and 15 recurring commercial animations, inconsistent visit reports and lack of visibility made it hard for headquarters to ensure consistent execution and customer experience. Nicolas chose SimpliField’s mobile-first digital collaboration solution to standardize and digitize field visit reporting and HQ–store communication.

SimpliField implemented a configurable mobile app and web dashboards that were rolled out to regional managers in less than a week, enabling questionnaire-based visit reports, real-time dashboards and instant HQ–field communication. The result was centralized, 360° visibility of store operations, faster, data-driven decision-making and reduced reporting time so teams can make more visits and focus on sales and training — delivering more targeted support, greater responsiveness and an improved customer experience across Nicolas stores. SimpliField’s dashboards update automatically and managers saw operation progress in days, accelerating action and follow-up.

Nicolas

Eddie Berthomier

Head of Sales