Case Study: Leading International Beauty Company achieves efficient remerchandising and real-time visibility with SimpliField

How this top cosmetics brand managed to adapt within weeks and support its field teams in the midst of Covid-19

Leading International Beauty Company, a New York City–based wholesaler representing 15+ cosmetic brands, faced inefficient, inconsistent merchandising operations: merchandisers had to visit 20–40 locations in just three weeks with no standardized reporting, time‑sensitive schedules left little room for errors, and HQ lacked reliable access to the data needed for strategic decisions. To address this, the company chose SimpliField to digitalize communications and operations, including inventory management, scheduling, tasks and reporting.

SimpliField implemented its Visual Merchandising module plus digital reporting, Visits Scheduling, Task Management, Product Scan and Docs to standardize templates, enable virtual visits, consolidate safety/training materials, and surface role‑specific metrics in real time. The platform delivered greater coordination and visibility—“giving us coordination, visibility and more time to focus on improving our wholesale strategy”—and improved agility, collaboration and compliance during COVID‑19 while streamlining restocking and decision‑making for the merchandising teams.