Case Study: Sony Interactive Entertainment (SIE) achieves real-time visibility and increased compliance for product launches with SimpliField

How Sony is improving team agility and driving digital transformation with SimpliField to drive global new product launches

Sony enlisted SimpliField to monitor strategic product launches across its large wholesale network in France. Facing a geographically dispersed field team and highly variable retailer processes, Sony struggled to align operations, update campaigns, and respond quickly during high-stakes launches (for example, the Uncharted series, which represented about 10% of revenue), so it adopted the SimpliField mobile app and platform to coordinate activity.

SimpliField deployed its mobile app, digital reporting and a single-dashboard analytics solution to enable real-time communication, photo/video-backed compliance checks, and consolidated qualitative and quantitative KPIs. The SimpliField solution replaced paperwork and fragmented email/Excel workflows, boosting team efficiency, increasing visibility during product launches and improving merchandising compliance so managers could make faster, data-driven decisions.

Sony

Laurent Bichard

Sales Development Manager