Case Study: Nokia achieves real-time field insights and increased store performance with SimpliField

How Nokia improved performance across all its locations in real time using SimpliField

Nokia, together with its Withings subsidiary, tasked its Field Team of Regional Managers in France—covering specialist retailers like Darty, Fnac and Boulanger—with reporting on store operations, merchandising and competitors across hundreds of locations. Reporting was slow and fragmented across email chains and Excel files, leaving managers with poor visibility, no standardized data and limited ability to make timely, store-level decisions. To address this, Nokia deployed the SimpliField mobile app to centralize and standardize field reporting.

SimpliField replaced dispersed emails and manual spreadsheets with a single mobile platform that centralizes photos, videos, comments and structured digital reports, preserves reporting history per store and provides real-time analytics at the store level. As a result, SimpliField streamlined reporting processes so Field Teams spend more time in stores than in the back office, increased engagement by aligning stores on measurable metrics and improved merchandising and competitive visibility—enabling Regional Managers to make faster, data-driven recommendations.

Nokia

Alain Sirvin

Commercial Director