Case Study: L'Oréal achieves real-time visibility and stronger salon customer loyalty with SimpliField

How L'Oréal optimizes customer experiences in every salon using SimpliField

L'Oreal’s Belgian Professional division, responsible for 5,000 salons across 140 countries and supported by a team of 40 Representatives, faced fragmented reporting and slow communication that prevented it from rolling out a new seven-step customer service process. To centralize data collection and improve real-time coordination between field reps, Marketing and Sales, L'Oreal partnered with SimpliField to modernize reporting and communication flows.

SimpliField delivered a mobile-first platform to communicate (real-time updates, media and feedback), operate (standardized digital visit reports, action plans and checklists) and analyze (campaign dashboards, salon-level metrics and alerts), enabling the 40 Representatives to report visits directly and track progress across all salons. The result was real-time consolidated data and greater visibility—HQ can now monitor operations remotely and provide instant feedback, while teams can filter performance by salon to pinpoint issues and deploy targeted action plans.

L'Oreal

Marie Burnay

Development Director