Case Study: Christmas Tree Shops achieves unified, real-time operations and significant time savings with SimpliField

How Christmas Tree Shops transitioned from an intranet solution to SimpliField for true optimization, saving 45 minutes on reporting and one hour per week on merchandising

Christmas Tree Shops, an American retail chain of 80 stores, faced fragmented communications and an intranet that couldn’t centralize photos, validate task completion, or consolidate reports—reducing accountability and costing store teams time. To modernize operations and improve visibility across HQ, Field and Stores, Christmas Tree Shops partnered with SimpliField to deploy a unified, mobile-first platform.

SimpliField delivered a solution combining a Newsfeed, the mobile EXECUTE app for missions, photo capture, reporting and chat, customizable admin controls, and real-time dashboards to analyze KPIs. As a result, SimpliField consolidated 100% of store and field information (including photos), cut weekly reporting by 45 minutes and saved 1 hour weekly on merchandising per store, while improving communication, operational accountability and HQ’s ability to make faster, data-driven decisions.

Christmas Tree Shops

Dawn DeVincent

Operations Manager