Case Study: ASICS achieves 40% increase in team efficiency with SimpliField

How Asics relies on SimpliField to help fuel powerful visual merchandising

ASICS, a leading footwear and sports equipment brand, tapped SimpliField to streamline communications between its HQ and a geographically dispersed Field Team of Trainers across 150+ stores in France. The Trainers’ legacy, paper‑based reporting and slow, non‑standardized communications made it hard for HQ to consolidate data, include multimedia evidence, and make timely decisions to improve in‑store merchandising and customer experience.

SimpliField implemented its analytics tool, digital reporting and role‑based Dashboards to enable real‑time, two‑way communication, multimedia reporting (photos/videos), task assignment and consolidated analysis. As a result, SimpliField helped ASICS increase field team efficiency by 40% and cut reaction time from five days to 48 hours, improving visibility, faster decision‑making and more time for Trainers to focus on vendor coaching and in‑store execution.

ASICS

Thibaut Guitton

Merchandising Coordinator