Case Study: Pharmactiv achieves full field visibility and strengthened partner relationships with SimpliField

How a leading network of independent pharmacists justified all its services with real performance indicators

Pharmactiv, a network of 1,300 independent pharmacies and a subsidiary of France’s largest pharmaceutical distributor (OCP), faced mounting pressure from partner laboratories to demonstrate the financial value and service levels of its field operations. With a 30-person team of Advisors manually reporting visits by email and inconsistent visibility into pharmacy activity since 2017, Pharmactiv turned to SimpliField’s digital reporting and field-management solution to standardize data capture and evidence.

SimpliField implemented real-time reporting, photo capture, centralized pharmacy profiles and manager dashboards so Advisors could conduct visits from the app and leadership could monitor execution remotely. The solution delivered measurable impact: an average of 200 reports (including photos) submitted per month, reinforced partnerships across 100% of the network since 2017, clearer, consolidated evidence to justify services, and improved operational consistency and advisor efficiency thanks to SimpliField.

Pharmactiv

Amel Magmagui

Marketing Manager