Case Study: Leading US Cosmetics Company achieves nationwide store visibility and an 83% increase in reset coverage with SimpliField

How a leading international luxury cosmetics brand empowered Field Teams and saved 75% on reporting time thanks to digital reporting on SimpliField

Leading US Cosmetics Company, which markets more than 15 brands in 150+ countries and runs an 800-person U.S. field team, lacked software to collect in-store photos or organize required monthly visits. This created poor visibility for the home office, inconsistent reporting, and chaotic seasonal resets — so they engaged SimpliField, using its communications, Store Visits database and survey features to address those gaps.

With SimpliField, the brand standardized photo collection, real-time communication, and survey-driven store visits, enabling filtered analytics by store, date and location. The results: more than 400,000 photos uploaded (an average of 1,128 photos per user), coverage expanded by 4,359 reset doors between 2021–2022, an 83% increase in reset-door coverage, daily coordination across 19,000+ stores and higher engagement from 400+ merchandisers—giving the home office clear, data-driven insights for buyer meetings and operational decisions.