Case Study: Wholesale Telecom expands into e-commerce with Simplified Solutions

WooCommerce Website Development | E-commerce Case Study by Simplified Solutions

The customer, Wholesale Telecom, is a St. Louis-based B2B national reseller of refurbished phone systems and parts. Facing a competitive industry shift to e-commerce, their challenge was to reach new, smaller wholesale buyers and capture the individual customer market. They engaged vendor Simplified Solutions to help them enter the e-commerce marketplace.

Simplified Solutions implemented a customized WooCommerce website for Wholesale Telecom, providing features like a content management system, integrated freight calculations, and a robust search function. The vendor also developed a digital marketing plan that included optimizing the site for search engines and running Google AdWords and Google Shopping campaigns. As a result, Wholesale Telecom gained the ability to market and sell directly to a new channel of B2B buyers they previously had no access to.

Wholesale Telecom