Quaker State - Customer Case Study

Race Your Face Off, a viral marketing site by Quaker State, featured an interactive video game where consumers could download their picture, then race animated NASCAR legends Dale Earnhardt Jr., Jeff Gordon and Jimmy Johnson in a cross- country adventure The captured viral video could then be shared with friends via social media and email. SimplifiedSolutions created a multi-ad Facebook campaign to drive a 600% increase in website traffic and over 1,300 conversions in two weeks. The viral video was passed to an average of 3 friends.