Case Study: John Marshall increases enrollment with Simplified Solutions' text marketing campaign

John Marshall boosts enrollment 5% with Simplified Solutions

John Marshall, an independent law school, faced the challenge of cutting through the marketing clutter to effectively reach and convert admitted students into enrolled ones. Simplified Solutions implemented a text marketing service as part of a broader campaign to nurture these candidates through their decision journey.

Simplified Solutions created an automated SMS nurture campaign that provided admitted students who opted-in with personalized information and reminders. This solution resulted in a 5% increase in enrollment for the text marketing group, contributing significantly to the school's revenue given the high lifetime value of each student.

John Marshall