Case Study: Visit Huntington Beach boosts web traffic and engagement with Simpleview

Year-Over-Year Increase in Sessions & Unique Visitors

Visit Huntington Beach, the tourism bureau for Surf City USA in Orange County, California, partnered with Simpleview after its website had become outdated, difficult to navigate, and split across four separate sites for different audiences. The fragmented setup created a poor user experience, high bounce rates, and maintenance challenges, while its existing CMS was cumbersome and not built for tourism needs.

Simpleview developed a new digital strategy centered on merging the four sites into one easy-to-navigate website with a dedicated mobile version, powered by the Simpleview CMS/CRM. The new site featured rich visuals, virtual tours, beach cams, multimedia, social feeds, maps, and live surf reports, helping drive a 55% year-over-year increase in sessions and unique visitors within 11 months, along with organic traffic growth from 9,615 to 23,831 visits in one month.

Visit Huntington Beach