Case Study: Visit York County boosts event visitor engagement with Simpleview and Playeasy

Visit York County engages 15,000+ attendees with Simpleview

Visit York County, a sports-tourism-driven destination, faced the challenge of engaging thousands of event attendees with limited staff. Their previous reliance on manual outreach, printed materials, and digital ads was inefficient, difficult to scale, and impossible to measure. To modernize their approach, they turned to vendor Simpleview and integrated their CMS with Playeasy's sports tourism and event experience tools.

The solution involved using Playeasy's Compass, an AI platform, to extend Visit York County's website content directly into event websites and provide real-time, location-aware recommendations to visitors. This integration, powered by the Simpleview CMS, created a seamless and branded experience while automatically syncing data into the Simpleview CRM. The results were highly measurable, including engaging over 15,000 event attendees, driving 7,000 referrals to local partners, and generating 54,000+ widget impressions in a two-week period.

Visit York County