Case Study: Visit Salt Lake boosts winter destination marketing with Simpleview

Visit Salt Lake Increased Sales 40 Percent With It’s New Website

Visit Salt Lake, a destination marketing organization in Salt Lake City, needed a better way to promote winter tourism without hurting year-round meetings and events bookings. The city’s strong ski reputation made it harder to market Salt Lake City as a broader destination, so the team turned to Simpleview for help with a new digital approach, including CMS-based website support and related marketing tools.

Simpleview helped Visit Salt Lake launch SkiCity.com as a separate winter-focused website, while keeping VisitSaltLake.com centered on visitors, meeting planners, and tour planners. The new site used high-impact visuals, video, animations, full-page navigation, real-time interactive snow conditions, and partner referral widgets to showcase the city’s ski assets and urban lifestyle. The case study text highlights increased clicks and sessions, but no exact performance figures were provided.

Visit Salt Lake

Katie Van Riper

Brand Manager