Case Study: Visit Salt Lake boosts search visibility and member engagement with Simpleview's Inclusion Model

Visit Salt Lake - Customer Case Study

Visit Salt Lake faced a strategic challenge as its online audience grew and users expected more relevant search results. The organization had long operated as a member-based marketing organization, but needed to decide whether to stay focused on member marketing or transition into a destination marketing organization. Simpleview helped Visit Salt Lake navigate this shift using its CRM and Inclusion Model.

Simpleview implemented the Inclusion Model to import and manage business listings on Visit Salt Lake’s website, helping the DMO track impressions, clicks, and conversions while maintaining the listings in CRM. The approach positioned Visit Salt Lake as the destination expert, increased website traffic, helped it outrank Yelp for “Salt Lake Restaurants,” expanded listing categories, and contributed to a 2% increase in member retention, with the site ranking in the top 3 for relevant organic search results.

Visit Salt Lake