Case Study: Visit Oakland achieves digital accessibility with Simpleview and AudioEye

Visit Oakland - Customer Case Study

Visit Oakland, a destination marketing organization, wanted to strengthen its diversity and inclusion efforts by improving digital accessibility on its website. After realizing it was under-serving people with disabilities, the team turned to Simpleview for guidance and selected AudioEye, a digital accessibility solution, to help make its site more inclusive.

Simpleview implemented AudioEye’s three-step process: activation, manual testing and discovery, and remediation, validation, and optimization. The result was an accessibility badge, toolbar, and ongoing monitoring to help keep the site compliant with ADA-related standards and aligned with WCAG 2.1 AA guidance, giving users tools to customize the site for their needs and helping Visit Oakland maintain accessibility as content changes.

Visit Oakland

Ben Taylor

Destination Development Manager