Case Study: Visit Napa Valley boosts organic traffic with Simpleview

Visit Napa Valley's SEO Success is Driving Even More Wine Lovers to the Region

Visit Napa Valley partnered with **Simpleview** to strengthen its SEO strategy as it prepared to launch a new website. The team anticipated an organic traffic drop after the relaunch and needed help ensuring its site would continue attracting wine lovers searching for Napa Valley travel information.

**Simpleview** provided ongoing SEO analyst support, including monthly performance reporting, keyword research, metadata and H1 optimization, and content recommendations for new and existing pages. These efforts helped Visit Napa Valley achieve a **24% year-over-year increase in organic search traffic**, a **20% increase to its Hotels page**, and **tens of thousands of organic sessions** to new pages, along with **tens of Featured Snippets on Google**.

Visit Napa Valley

Karen Wibbenmeyer

Senior Manager of Digital Marketing