Case Study: Visit Myrtle Beach boosts email engagement with Simpleview and Act-On

Visit Myrtle Beach - Customer Case Study

Visit Myrtle Beach, a destination marketing organization, was struggling with an outdated email list that had led to high spam complaints, unsubscribes, and a declining Google Sender Reputation. With guidance from Simpleview and the Act-On marketing automation platform, the team looked for a better way to manage their email lists and improve engagement.

Simpleview helped Visit Myrtle Beach migrate to Act-On, clean and segment their database, and remove hundreds of thousands of unengaged or invalid contacts. As a result, the Google Sender Reputation improved from low to medium, open rates increased by 230%, and click-through rates rose by 307%, while the team also reduced their list from 770,169 contacts to 246,632 active subscribers.

Visit Myrtle Beach

Cori Hutslar

Website Manager