Case Study: Visit Knoxville boosts referrals and ad revenue with Simpleview

Visit Knoxville - Customer Case Study

Visit Knoxville, the Tennessee DMO of the Year, was already using Simpleview CRM when it needed a way to create a new website and generate additional revenue from online advertising. The organization turned to Simpleview and Destination Travel Network (DTN) to help integrate advertising and support a more connected experience for visitors, partners, and staff.

Simpleview implemented a new website on its CMS, integrated with CRM and DTN-managed ad services, creating an ad-friendly, responsive platform that improved visibility and referrals. The results were significant: website referrals increased from 3,757 to 15,139, ad referrals more than quintupled, ad revenue rose by nearly 60%, and ad performance improved by 400%.

Visit Knoxville