Case Study: Visit Frederick streamlines digital asset management with Simpleview

Visit Frederick - Customer Case Study

Visit Frederick, the destination marketing organization for Frederick, Maryland, struggled to manage a growing library of digital assets across an outdated network filing system. With duplicate images scattered through 217 folders and staff spending days searching for the right photo, the team needed a better way to organize, find, and store assets. Simpleview’s Simpleview-branded DAM solution, Barberstock, was brought in to help streamline the process.

Simpleview worked with Visit Frederick to consolidate all assets into one place, reduce 217 folders to 18 categories, remove duplicate files, and add keyword-based searching with categories and subcategories. The result was a searchable, cloud-backed system that saved internal server space, cut image-finding time from days to minutes, and helped the team identify content gaps for future photography. Visit Frederick also gained an easier way to share curated collections with designers and journalists, improving efficiency and reducing time and cost.

Visit Frederick

Maria Lane

Sales & Marketing Coordinator