Case Study: Visit Eau Claire boosts traffic and streamlines DMO operations with Simpleview CRM and CMS

Visit Eau Claire - Customer Case Study

Visit Eau Claire, a destination marketing organization, had been learning how to better manage its marketing, partner relationships, reporting, and website content as it grew. Looking for an industry-specific platform, it turned to Simpleview CRM and later Simpleview CMS to support its long-term technology strategy and improve day-to-day operations.

Simpleview implemented an integrated CRM/CMS solution for Visit Eau Claire, including tools for address management, invoicing, dashboards, content management, email marketing, and website functionality. The results included hours and dollars saved through more efficient workflows, stronger partner communication, and a 100% year-over-year increase in website traffic after the latest site designs.

Visit Eau Claire

Kelly Schwoch

Director of Finance & Administration