Case Study: Visit Dorset improves email engagement and grows its mailing list with Simpleview

Visit Dorset’s Email Program Gets the Royal Treatment

Visit Dorset, the destination marketing organization for Dorset, needed a better way to manage its email marketing program. Its existing technology made it difficult to highlight events and attractions, promote local businesses, and keep mailing lists current, so the team turned to Simpleview for a more effective solution.

Simpleview implemented its dedicated email marketing solution, fully integrated with Simpleview’s DMS, giving Visit Dorset one seamless system for its website, product database, CRM, and email campaigns. The team can now create and send newsletters in as little as five minutes, increase campaign frequency, and grow audience engagement; the mailing list has risen to just over 25,000 subscribers, unsubscribe rates dropped from 0.87% to 0.52%, and Visit Dorset also gained a financial boost from lower software costs and more advertising opportunities.

Visit Dorset