Case Study: Visit Anchorage increases engagement and referrals with Simpleview CMS

Visit Anchorage Increases Site Engagement with Sleek Redesign

Visit Anchorage, a Destination Marketing Organization in Anchorage, Alaska, needed to redesign its leisure travel website into a single responsive experience that replaced three separate sites. Working with Simpleview and its CMS, the customer also wanted personalized, dynamic content driven by CRM data and a better way to deliver content for visitors, the travel trade, and meeting planners.

Simpleview implemented a redesigned website using the Simpleview CMS integrated with Simpleview CRM, along with responsive design, prominent trip-planning content, large imagery, filtering for listings, and targeted seasonal messaging. The results included a 40% increase in partner referrals from organic traffic, an 18% increase in visitor guide requests, a 10% increase in average time spent on page for mobile devices, and a 149% increase in organic restaurant traffic.

Visit Anchorage

James Minton

VP of Communications