Case Study: Visit Anchorage creates a more authentic website experience with Simpleview

Visit Anchorage - Customer Case Study

Visit Anchorage, the official DMO for Anchorage, Alaska, needed a website redesign that could better overcome common misperceptions about the destination and capture the city’s full appeal. To support the project, they worked with Simpleview and its website build team, using a Destination Immersion trip to help the designers experience the destination firsthand.

Simpleview’s Destination Immersion brought the team onsite to Anchorage, strengthening collaboration and building trust while giving the creative team a deeper understanding of the area’s nature-based experiences. The result has been a clearer website direction and a design that more authentically reflects Visit Anchorage’s vision for a visitor experience tied to Alaska and Anchorage, helping create a stronger foundation for the new site.

Visit Anchorage