Case Study: Utah Valley CVB showcases its destination with Simpleview’s organic website design and video

Utah Valley Convention and Visitors Bureau (CVB) - Customer Case Study

Utah Valley Convention and Visitors Bureau (CVB) needed a website redesign that would better represent Utah Valley’s many towns and wide range of attractions in an engaging, organic way. They partnered with Simpleview for an organic website design and video project to create an interactive destination tool for visitors.

Simpleview sent its website build team onsite for meetings and a familiarization tour, helping inform a design rooted in the destination’s character. The new site included a “Choose Your Experience” widget to match visitors with activities based on their interests, plus promotional video, blog, and media gallery content. The redesigned site helped showcase why Utah Valley stands out and supported the area’s strong reputation, though no specific quantitative metrics were provided.

Utah Valley Convention and Visitors Bureau (CVB)