Case Study: NYC & Company Streamlines Meeting Sales with Simpleview CRM

Unified CRM Simplifies Meetings Sales for State Agency

NYC & Company, the New York City destination marketing organization, was struggling with multiple disconnected databases across departments. This created information silos, duplicate work, inefficient workflows, and difficult reporting, leaving the team focused on managing data instead of marketing and sales.

Simpleview implemented a customized, integrated CRM and database management system for the organization, connecting all functions in one system and tying it to the destination website. Using the Simpleview CRM in 2010, the meeting and convention sales team booked more than 400 meetings, representing nearly 400,000 room nights and $270 million in economic impact.

NYC & Company