Case Study: Traverse City Tourism boosts email engagement with Simpleview’s Act-On managed services

Traverse City Tourism - Customer Case Study

Traverse City Tourism partnered with Simpleview when the tourism organization saw that its large email list of more than 200,000 subscribers was not translating into strong engagement. With open rates and click-through rates lagging, the team needed help improving its email marketing strategy and was new to marketing automation and Act-On managed services.

Simpleview implemented an Act-On managed services program that included lead scoring, audience segmentation, and a three-email automated campaign over three months. The solution revealed that lodging packages were the highest-converting content block and that blog content about local businesses and events drove strong clicks, while also giving Traverse City Tourism a framework to categorize leads and build future segmented campaigns to improve opens and conversions.

Traverse City Tourism

Coryn Briggs

Digital Marketing Manager