Case Study: Visit Austin boosts website performance with Simpleview

The Live Music Capital Gets a Website Redesign

Visit Austin partnered with Simpleview to redesign its website for a better digital experience for visitors to the “Live Music Capital.” As a destination marketing organization serving more than 2 million people across the city, Visit Austin needed a more effective way for users to discover content, events, and information on its site.

Simpleview delivered a new website with experience design, CMS, SEO, and CRM support, along with AudioEye and Barberstock integrations. Since launching in April 2018, the site has driven strong results for Visit Austin, including a 49% increase in organic search traffic, a 21% increase in overall sessions, and a 20% increase in overall new users, while also earning a Silver Award in the 2019 HSMAI Adrian Awards.

Visit Austin