Case Study: Visit Alexandria boosts Visitor Guide engagement with Simpleview

Small Tests Yield Big Results

Visit Alexandria, the destination marketing organization for Alexandria, VA, wanted to improve the quality of traffic on its website, VisitAlexandriaVA.com, especially by increasing requests for its Visitor Guide. Using Simpleview, the team looked for ways to boost engagement without hurting the site’s brand or user experience.

Simpleview tested a subtle call-to-action added to the end of the Things to Do page introduction, using its A/B Testing Tool through Visit Alexandria’s CMS and Google Analytics. The small change won by 51% with nearly 96% statistical significance, and a second visual variation increased Visitor Guide results by 172% versus the control, with a 5.25% conversion rate compared to 1.93% originally.

Visit Alexandria