Case Study: South Padre Island Convention & Visitors Bureau boosts traffic and revenue with Simpleview SEM and Partner Advertising

Reap and Reinvest with SEM and Partner Advertising

South Padre Island Convention & Visitors Bureau (CVB) worked with Simpleview to revitalize its existing website, improve the user experience across devices, increase visitor traffic, and grow partner and ad revenue. The bureau wanted a more modern digital presence that could also help fund ongoing site improvements.

Simpleview implemented a four-part solution using Simpleview CMS, Creative, DTN, and SEM, adding a Social Media Hub, Calendar of Events iFrame, and TripAdvisor integration to boost engagement. The combined DTN and SEM strategy helped generate revenue and support site costs, while results included a 453% year-over-year increase in site visitors, a 395% rise in unique visitors, a 545% increase in pages per visit, and a 16% drop in bounce rate.

South Padre Island Convention & Visitors Bureau (CVB)