Case Study: Omaha Convention and Visitors Bureau boosts engagement and search visibility with Simpleview

Playful Functionality in Web Design

Omaha Convention and Visitors Bureau (CVB) worked with Simpleview to create a new website concept that would better showcase Omaha’s photography, highlight its events calendar, and reflect the city’s playful, energetic personality. The organization wanted a more creative, modern web presence that could support major sporting events and music festivals while improving how visitors explored the city online.

Simpleview delivered a collaborative website redesign with a vibrant color scheme, a customizable paint palette tool, and image-rich widgets to spotlight city events and partner offers, including the NCAA College World Series. Simpleview also provided organic SEO services, helping Omaha CVB earn first-page search rankings for terms like “Omaha hotels” on Google, Yahoo!, and Bing, which improved visibility above major travel sites and led to positive feedback from visitors and partners alike.

Omaha Convention and Visitors Bureau (CVB)

Kerri Straub

Technology Services Manager