Case Study: Visit Tucson achieves a 536% partner advertising revenue increase with Simpleview

Partner Advertising Yields Huge Revenue Increase

Visit Tucson, the official destination marketing organization for Tucson, Arizona, wanted to expand partner marketing opportunities and increase website ad revenue. To do so, the organization worked with Simpleview’s Destination Travel Network (DTN) to enhance advertising on VisitTucson.com.

Simpleview implemented tasteful ad placements across high-traffic pages, including display ads, text ads, featured listings, and sponsored content, while preserving the site’s design integrity. The results were strong: partner ad revenue jumped 271% in the first two months, grew an average of 39% per month over the next six months, and increased 536% from November 2012 to May 2013.

Visit Tucson