Case Study: Visit Orlando achieves major organic search growth with Simpleview SEO

Organic Search Growth and SEO

Visit Orlando, the official DMO for Orlando, Florida, faced a major SEO challenge during a March 2011 domain change and website launch. With many updates happening at once, the team needed help preserving and improving organic search performance, so they turned to Simpleview for SEO strategy and support.

Simpleview worked closely with Visit Orlando to manage more than 500 URL updates, refine ongoing content, and create custom holiday landing pages and reports. The result was more than 36 consecutive months of year-over-year organic traffic growth, including a 263% increase for the Discounts & Tickets page, a 171% increase for Things to Do, and a 75% increase for Calendar of Events.

Visit Orlando