Case Study: Visit Estes Park boosts online advertising revenue with Simpleview

New Website Advertising Strategy Increases Revenue

Visit Estes Park, the official DMO for Estes Park, Colorado, worked with Simpleview to address a growing challenge: how to create an online advertising program that was easy for more than 400 local tourism businesses to understand and manage, while also proving value with clear reporting. They also needed to increase ROI, boost online conversion rates, and grow annual revenue from digital advertising.

Simpleview and the Destination Travel Network helped Visit Estes Park launch a new website and advertising strategy with expanded partner ad options, a custom media kit, new listing and banner opportunities, and easy-to-read reporting tools. The results were strong: within six months, website advertising revenue increased by 104%, projected first-year revenue from online ads rose by 210%, and the site generated 11,171 “Book Now” events with a 5% conversion rate in the first month.

Visit Estes Park