Case Study: Visit County Durham boosts conversions with Simpleview

New Site for Durham Makes its Debut

Visit County Durham worked with Simpleview to refresh its destination website, This is Durham, with the goal of better showcasing the region’s heritage, landscapes, and attractions. The customer wanted a more dynamic online presence that could inspire visitors and turn more website browsers into actual travelers.

Simpleview, working with Visit County Durham, delivered a bold new site with autoplay video, inspirational imagery, social media integration, and prominent calls to action such as special offers, competitions, and e-newsletter sign-ups. The new website has been a clear success, helping Visit County Durham create more conversions and better support income generation through its partnership scheme, though no specific numeric metrics were provided.

Visit County Durham

Michelle Gorman

Managing Director