Case Study: Visit Eau Claire boosts engagement with Simpleview

Midwest Indie Gets a Makeover Visit Eau Claire Website Redesign

Visit Eau Claire partnered with Simpleview to redesign its destination website and better reflect the city’s playful, artsy identity. The challenge was to move away from a corporate feel and create a site that authentically told Eau Claire’s story while also improving engagement and making local events easier to find. The project used Simpleview’s Experience Design, CMS, SEO, and CRO expertise.

Simpleview created a bold, colorful website with video, vibrant imagery, quirky fonts, and prominent event content to match the destination’s brand. By reorganizing content and improving event sorting, Simpleview helped Visit Eau Claire increase organic pages per session by 15%, raise average session duration by 13%, and reduce organic bounce rate by 21%.

Visit Eau Claire

Kenzi Havlicek

Director of Marketing