Case Study: Liverpool Convention Bureau improves enquiry management with Simpleview CRM

Liverpool Gets Industry-Specific With Their CRM

Liverpool Convention Bureau, the city’s official booking agency for events in Liverpool, needed a better way to manage daily venue and conference enquiries after its legacy “Chaser” system was discontinued and a spreadsheet-based log proved too limited. The team also found that a temporary venue directory solution lacked the industry-specific CRM functionality they needed for a CVB.

Liverpool Convention Bureau implemented Simpleview CRM in January 2019 to streamline enquiry management, distribute leads to partner hotels and venues, and track responses in real time. With Simpleview, the team gained cloud-based access, better organization through Lead IDs and accounts, improved partner transparency, stronger reporting, and easier communication via Outlook integration—helping them work more efficiently and support growth across the Liverpool City Region.

Liverpool Convention Bureau

Jennifer Jenson

Head of Business Tourism