Case Study: Lake Charles, Southwest Louisiana drives app downloads with Simpleview

Lake Charles, Southwest Louisiana - Customer Case Study

Lake Charles, Southwest Louisiana worked with Simpleview on PPC campaign management to increase awareness of the destination and promote three free mobile apps: the Creole Nature Trail App, Lake Charles Events App, and Historic Tours App. The customer wanted to drive more engagement and make it easier for visitors and locals to discover relevant information about outdoor recreation, events, and historic tours.

Simpleview created separate AdWords campaigns for each app, directing traffic to VisitLakeCharles.org and using Google Display Network targeting, interest-based targeting, and remarketing to expand reach and encourage downloads. Since January 2015, the campaign has generated more than 1,600 Android app downloads, helping Lake Charles boost destination exposure and stay top-of-mind through push notifications and ongoing user engagement.

Lake Charles, Southwest Louisiana