Case Study: Innovation Norway enhances global destination marketing with Simpleview

Innovation Norway - Customer Case Study

Innovation Norway, the Norwegian government’s primary instrument for empowering Norwegian enterprises and industry, needed to shift away from managing technology and instead focus on destination marketing at scale. To support the launch of VisitNorway.com, the organization selected Simpleview as its travel and tourism development partner, using Simpleview CMS and CRM Aggregator to power a country-wide platform for visitors.

Simpleview implemented a highly customized solution for Innovation Norway, including Content Ownership, a custom map and itinerary builder with route planning, dynamic search, and an e-learning portal for members and partners. The site now serves more than 20 million visitors annually and supports 15 translations, helping Innovation Norway efficiently manage regional content and deliver a stronger, more accessible destination marketing experience.

Innovation Norway

Hans Petter Aalmo

Web Manager