Case Study: Grapevine Convention & Visitors Bureau increases internal page traffic with Simpleview SEO

Increasing Internal Page Traffic with Search Engine Optimization

Grapevine Convention & Visitors Bureau, the official destination marketing organization for Grapevine, Texas, saw website traffic growth begin to slow and needed a better way to add and update content so search engines could more effectively crawl and index its site. Simpleview supported the CVB through a search engine optimization engagement as part of a new website build.

Simpleview’s SEO team reviewed the site structure with keyword research and top page analysis, then helped the CVB continually update content, build microsites, and track performance with monthly reporting. Over time, this led to year-over-year growth, stronger rankings, and increased traction for internal pages beyond the homepage and events pages, while also improving mobile performance and reducing bounce rates.

Grapevine Convention & Visitors Bureau