Case Study: Visit Virginia’s Blue Ridge boosts restaurant visibility with Simpleview’s Map Publisher

How Virginia's Blue Ridge Utilized Map Publisher For COVID-19 Restaurant Listings

Visit Virginia’s Blue Ridge (VBR) needed a better way to share local dining information during COVID-19 after its initial Google Sheet of delivery and takeout options proved difficult to navigate and wasn’t mobile-friendly. The destination marketing team turned to Simpleview and its Map Publisher product to create a more user-friendly directory for residents and visitors.

Using Simpleview’s Map Publisher, VBR imported its restaurant data and built seven county-specific maps plus one for craft beverages, later adding a map for restaurants with outdoor patio seating. The solution quickly gained traction, with the takeout maps page becoming the most-viewed page on VBR’s website and generating nearly 5,000 pageviews in April, while also attracting attention from news outlets, local stakeholders, and government entities.

Visit Virginia’s Blue Ridge (VBR)

David Aldridge

Director of Marketing