Case Study: Oficina De Visitantes Y Convenciones De Guadalajara (OFVC) speeds client response times with Simpleview CRM

Guadalajara OFCV Sheds Spreadsheets for Customized CRM System

Oficina De Visitantes Y Convenciones De Guadalajara, A.C. (OFVC) needed a more organized, tourism-specific CRM to replace multiple spreadsheets and disconnected tracking methods. After Ricardo Gil identified the need, the team looked for a platform that could handle daily processes, improve visibility across staff, and better support the CVB’s operations in Mexico and Latin America. Simpleview was selected for its industry-specific customer relationship management and dashboard capabilities.

Simpleview worked closely with OFVC to load data, customize the CRM to match local workflows, and address language and translation needs. The result was a single shared client database that improved internal communication, made follow-up more transparent, and cut client response time from two days to 24 hours. With Simpleview CRM, the team can now see client status in real time, track leads and expenses more effectively, and keep everyone aligned on next steps.

Oficina De Visitantes Y Convenciones De Guadalajara, A.C. (OFVC)

Ricardo Gil

Business Intelligence and Information Technology Director