Case Study: Bishop Area Chamber of Commerce & Visitors Bureau drives vacation planner requests with Simpleview Facebook remarketing

Facebook Remarketing to Custom Audiences

The Bishop Area Chamber of Commerce & Visitors Bureau wanted to boost awareness of Bishop, California as a destination where visitors stay longer and enjoy the area, not just pass through. Working with Simpleview, the chamber focused on a Facebook remarketing and custom audiences strategy to drive one key action: requests for vacation planners.

Simpleview allocated part of the chamber’s Facebook budget to lead generation and combined it with paid search and awareness campaigns. The team targeted travel fans, outdoor enthusiasts, existing Facebook fans, and website visitors who hadn’t requested a planner. In four months, Simpleview helped generate more than 886 vacation planner requests at an average cost per lead of $1.69 and an 18.43% on-site conversion rate, with remarketing to Facebook fans and website visitors converting above 20%.

Bishop Area Chamber of Commerce & Visitors Bureau