Case Study: Experience Kissimmee achieves 120% advertising revenue growth with Simpleview DTN

Experience Kissimmee Increases Advertising Revenue by 120% in 18 Months with DTN

Experience Kissimmee, the official destination marketing organization for Kissimmee, Florida, wanted a better way to manage its partner online advertising and create an additional revenue stream without adding expense. The team turned to Simpleview and its Destination Travel Network (DTN) managed advertising platform to support advertising on ExperienceKissimmee.com.

Simpleview’s DTN team implemented native-style ad placements including site banners, featured listings, page sponsors, text links, and sponsored header images, while also managing partner coordination and reporting. The results were strong: Experience Kissimmee increased advertising revenue by 120% in 18 months, exceeded $10,000 per month in revenue by 2015, and achieved a 2.4% CTR on mobile banners and header images, above the national average.

Experience Kissimmee