Case Study: Experience Grand Rapids boosts SEO visibility and streamlines asset management with Simpleview

Experience Grand Rapids boosts average ranking position 54% with Simpleview

Experience Grand Rapids, a destination marketing organization, faced challenges with a disconnected digital ecosystem. Their website had over 400 pages with little content governance, making it difficult to maintain relevance for different audiences. They also struggled with inefficient digital asset management and needed to adapt their SEO strategy for the new AI-driven search landscape. They partnered with vendor Simpleview for a solution involving their CMS, CRM, and Digital Asset Management (DAM) products.

Simpleview implemented a comprehensive digital strategy rooted in SEO best practices and supported by paid media expertise. The solution included a major website redesign that drastically reduced page count, the adoption of Simpleview DAM to organize assets, and the use of their Digital Services for ongoing optimization. The results were significant, including a 54% improvement in average ranking position, over 7 million impressions, and the site ranking in the top three for more than 50% of its top search terms.

Experience Grand Rapids